Do Men and Women Invest Differently?

martinis and your money

Do Men and Women Invest Differently?

When I was training as a financial advisor, I remember sitting with a mutual fund representative who asked if I wanted marketing material to help me target some of my female clients. Being a polite person, I responded that I would appreciate his help and review his information. Thankfully I read this material after he left otherwise he would have seen me laughing out loud at the ridiculousness of what he left behind.

Throughout the presentation, there was a clear assumption that women are conservative investors who are looking for relatively safe investments only. At this point, I had not gathered that many clients, but as a woman, I found the overwhelming stereotyped presentation offensive. As I started growing my client base, I came to realize that these stereotypes weren’t even accurate.

I have never compared or contrasted my experience with another advisor, and I thought it would be fun to bring back my friend and fellow former financial advisor Joe Saul-Sehy from the Stacking Benjamins blog and podcast to get his perspective. Throughout the course of the conversation, we chat about men and women and investing as well as the importance of investing for goals rather than mindless investing.

What Are We Drinking

Since we were both too busy to shake cocktails, we opted for an easy solution: beer.

Joe: Acme California IPA – we chatted about this label before and during the show. What’s your thought on the length of the woman’s skirt?


Shannon: Bud Light – I am notoriously a cheap beer drinker and Bud Light is my favorite cheap beer.

Sites and Resources Joe Recommended

Can I Retire Yet? – for retirement calculators

Morningstar – to compare investment returns for different investment options

The Wealthy Barber

Random 3 Questions Joe Answered

  1. What is your favorite movie you have seen recently?
  2. What’s the favorite race you have ever run?
  3. What other podcasts do you like to listen to?

Do you think men and women invest differently? Do you consider yourself a conservative, a moderate, or an aggressive investor?

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Shannon is a financial planner who left a “traditional” financial services firm to start her own company, The Financial Gym, because she felt traditional financial services firms did not have the tools or resources to help people in their 20s and 30s who are starting out and trying to build assets while also managing debt. She realized that the key to long-term personal financial success is a commitment to financial fitness and making smart financial choices. Through her blog, Financially Blonde, her book, Train Your Way To Financial Fitness, her podcast, Martinis and Your Money and The Financial Gym, Shannon is committed to making financial fitness fun, easy and accessible for everyone.


  1. Shannon may have been drinking lowbrow beer, but I don’t think Joe can talk when he was drinking a craft beer with more crotch shot than a drunk Lindsay Lohan.

    On a more serious note, I really appreciate this podcast and the way that you help frame up goals and how they tie to investing.

  2. I think it is believed that women are more conservative than men, but I think the bottom line is that it comes down to the person..

    I’ve also heard that women are on average smarter investors than men…

    I love the retro beer logo… short skirt is interesting.. I’m not sure that I would pay all that much attention to it until it was pointed out to me… She isn’t flexing her arm much hanging on to that rope, which is what I noticed.

    • Well Tim, I have not seen much analysis on whether or not women are smarter investors, but from my perspective, I like to think so. 🙂 Seriously, though, it does seem that women take more time to research and understand every aspect of investing and frequently men trade more on gut than research.

  3. Wow very cool beer logo! No that rocks!

    I don’t know if gender has much to do with spending or saving but I could be completely wrong 🙂 I think it’s more of a personality. I know just as women as men that are highly motivated to save and investing. Though on the flip side those people have the personality of being disciplined and plan for the future more.

    I really enjoyed listen and again love the logo!

  4. Shannon, based on my observation, I think women spend more time researching on investment choices and tend to take less risk than men do. But, my advise for both sexes is that avoid investing when you feel emotionally compromised.

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