Free with Purchase


Free with Purchase

Around the holiday season, we see this enticement a lot. This offer is probably the most tempting way to get us to spend money.  After all, we are getting “two for the price of one.”  We all get excited about free things.  The issue with this is when it drives our purchase choice.  It is only a good deal if we were going to buy one of the items anyway.  Unless the free item is something of significant value or something we needed to buy anyway, we need to “Just Say No” and walk away.

Just like my blog about impulse buying, this sort of advertising is aimed at making us do exactly the thing that we shouldn’t. Don’t be swayed by the promise of something free if you wouldn’t pay for it anyway. Put down the bottle of Romance perfume! Drop the four bottles of freesia lotion that will just collect dust under your sink! Your bank account will thank you later!

Have you ever been fooled by the free with purchase marketing?

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Shannon is a financial planner who left a “traditional” financial services firm to start her own company, The Financial Gym, because she felt traditional financial services firms did not have the tools or resources to help people in their 20s and 30s who are starting out and trying to build assets while also managing debt. She realized that the key to long-term personal financial success is a commitment to financial fitness and making smart financial choices. Through her blog, Financially Blonde, her book, Train Your Way To Financial Fitness, her podcast, Martinis and Your Money and The Financial Gym, Shannon is committed to making financial fitness fun, easy and accessible for everyone.

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