Common Investing Questions

martinis and your money

Common Investing Questions

Today I am talking to my good friend and west coast alter ego, Shannon from The Heavy Purse. Shannon is a CFP and practicing financial advisor for the last 23 years, and through our blog friendship, we have realized that we share many things in common. We not only share the same name, but we have the same job, we both have blonde hair, we have children the same age and we have worked in a male-dominated profession our entire career.

We have both witnessed stress and confusion from clients who did not understand their previous financial advisors, and a large part of our job revolves around helping clients understand their money and investments better. In this episode, we will explain some common areas of confusion like risk exposure, asset allocation, ETFs and more.


Since we both love pink, we decided to drink the classic Cosmo during our recording. Here is the recipe:

  • 2 ounces vodka (I prefer Citron if you have it)
  • 1/2 ounce triple sec (or any other orange liquor)
  • 3/4 ounce cranberry juice
  • 1/2 ounce fresh lime juice

Combine all ingredients in a shaker with some ice. Shake and serve cold with a lemon peel if you like.

Podcast Notes

  • Shannon explains how she has held leadership positions in her career and what she discovered about other advisors over that time.
  • We discuss why you may not understand your current financial advisor
  • Shannon shares her main concern for clients
  • We talk about how you should manage your investments and your emotions
  • We explain a number of investing topics that clients typically get confused about

Shannon Answered These Random 3 Questions

  1. Have you ever fired a client or wanted to fire a client?
  2. If you could live anywhere in the country, where would you live and why?
  3. Did you always like the name Shannon?

What investing terms confused you in the past? What questions would you have for a financial advisor?


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Shannon is a financial planner who left a “traditional” financial services firm to start her own company, The Financial Gym, because she felt traditional financial services firms did not have the tools or resources to help people in their 20s and 30s who are starting out and trying to build assets while also managing debt. She realized that the key to long-term personal financial success is a commitment to financial fitness and making smart financial choices. Through her blog, Financially Blonde, her book, Train Your Way To Financial Fitness, her podcast, Martinis and Your Money and The Financial Gym, Shannon is committed to making financial fitness fun, easy and accessible for everyone.


  1. After listening to this podcast, I am still confused about investing, but it has nothing to do with how Shannon explained terms or concepts or anything like that. In fact, her personality and how passionate she was about teaching others the importance of knowing, owning, and taking responsibility over one’s money made me gravitate to wanting someone like her as my financial advisor. I’ve been one to always trust someone else who I thought knew more than me about money to invest my money wisely. I’m beginning to realize that my relationship with money is deeply troubled, and I would like to finally take ownership of and responsibility over what I worked so hard for – my money. Do you have any suggestions on what easy-read books I could handle before I look like a fool when I finally do meet a financial advisor for not understanding basic concepts? Thank you so much!!

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