The Power of Desire

Get What You Want words under magnifying glass to illustrate a search for objects of desire and encouragement to find your goal, objective or mission result

The Power of Desire

The following blog post is part of The Road to Financial Wellness blog tour. The Road to Financial Wellness is a three-month, grassroots campaign promoting financial empowerment on a national level and encourages people to pursue their dream lifestyle. Find out more about local events near you. If you’re in the NYC area tomorrow, please feel free to join us. I will be there as well as many other financial rockstars.

In a recent audit of my business, I realized that about 90% of my clients reach their financial goals or come very close to reaching their aggressive financial goals; and while the narcissist in me wants to believe that it has everything to do with me and my financial coaching, I realize that something greater is in play.

For a while, I couldn’t really put my finger on exactly what the secret was to my client’s successes, because the client’s have varied paths with lots of bumps along the way; however, I started reading a book a few weeks back that gave me insight into what I now believe fuels my client’s successes.

A Roadmap for Financial Well-Being

If you have never read this book, I highly recommend Think and Grow Rich by Napoleon Hill. I discovered it after a meeting with my business partner where he shared the story of Napoleon Hill and his connection to Andrew Carnegie; and I admit that I never would have read the book because being rich is not a particular goal of mine, yet this book is inspirational for anyone pursuing a major life goal.

Napoleon Hill, the author of this book, wrote Think and Grow Rich in 1937 just as the US was recovering from the market crash of 1929; and it was inspired by time that Hill spent interviewing successful businessmen such as Andrew Carnegie, Henry Ford, Thomas Edison, Theodore Roosevelt and many others. After analyzing all of these successful men (sadly there were no women, but such was the times), Hill deducted that success was a matter of mind control at the end of the day.

Napoleon Hill truly believed, and laid it out so eloquently in this book, that with the right mindset and a sound plan, anyone can achieve financial success. I quickly realized after starting this book that the title for the first chapter hinted at the reason for my client’s successes: Desire.

Desire First: Success Second

The first step to achieving financial goals is the desire to achieve them to begin with. I say this all the time, but many of us are essentially driving around without financial road maps and then we wonder why we’re lost when it comes to money. If you don’t have a desire or a destination in mind, then how can you ever expect to get anywhere?

Most of my clients seek my help because they have the desire to achieve a financial goal yet they understand that they need some extra assistance to attain this goal. For many, in the beginning they feel as though they will never achieve certain goals; however, I encourage them to remain positive and focus on the steps it takes to get where they want to go.

Sticking with the Plan

Not all of my clients achieve immediate success. Many of them struggle on the path to change their financial future; however, the ones who desire success the most, stick with the plan that we lay out no matter what obstacles come in their way. The result of this desire and focus is truly astounding to me. Some clients legitimately save money, make more money or pay down more debt as part of the plan; however, others have what I can only call “universal assistance” to help them achieve their goals.

Over the last three years, I have witnessed clients receive bonuses at work they never received before and never expected. I have clients receive tax returns of substantial size for the first time in their life. Other clients have acquired inheritances they didn’t plan for or unexpected family gifts. I would say these are random coincidences; however, they happen so frequently to my clients, I have to believe that desire led this money to them.

My clients desire financial change and invest the time and money for it to happen; and I truly believe as Napoleon Hill does, that this desire leads to financial success. However, it’s not only my client’s desires that lead to success, I have experienced it firsthand with my own business.

My Desire

Three years ago, I had the idea to create a financial services company that was committed to providing personalized assistance to everyone regardless of asset size. This idea grew so strong that I realized I needed to pursue it full-time; and for the last three years, I have desired nothing but to see this dream become a reality.

I have suffered my fair share of setbacks, and actually if you read the book, you realize that most success stories have a setback story in them; however, I didn’t let the setbacks quash my desire. I now accept that every setback provides a learning opportunity, and rather than destroy me, I allow them to enlighten me.

Thanks to my amazing partner, I will be sharing some very exciting news with you about my business and the next level we are taking it; and this is all a result of my desire for it to be a success.

Identify Your Desires

If you are struggling with your path to financial health, I encourage you to take the time and identify specific results that you would like to attain. Write these desires down and then construct the plan for how you are going to get there. Don’t let the size of your goals or the potential setbacks overwhelm you to the point that you never get started.

Put your plan together and let desire and faith propel you along the journey. I guarantee you that you will not only find your own path to success, but that the universe will likely surprise you with some windfalls along the way. How can you ever expect the universe to give you something if you don’t tell the universe what you desire to begin with?

Have you experienced surprising success on the pursuit to achieving your desires? What big goal are you trying to achieve?

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Shannon is a financial planner who left a “traditional” financial services firm to start her own company, The Financial Gym, because she felt traditional financial services firms did not have the tools or resources to help people in their 20s and 30s who are starting out and trying to build assets while also managing debt. She realized that the key to long-term personal financial success is a commitment to financial fitness and making smart financial choices. Through her blog, Financially Blonde, her book, Train Your Way To Financial Fitness, her podcast, Martinis and Your Money and The Financial Gym, Shannon is committed to making financial fitness fun, easy and accessible for everyone.


  1. That’s so true Shannon. In my own journey, I realized how quickly I could have laid down to play dead because as you know it was a rocky road, but I could see just a tiny bit of light at the end of the tunnel, and that’s what kept me going. But along that road, it’s always OK to ask for help, so thank you for being there for me for that!

  2. Your desire makes you even MORE desirable. There’s no substitute for focus and ambition in creating a better life. Isn’t that what being financially blonde is all about?! Great passionate post!

  3. If we’re not motivated to reach our goals, then we’re not going to be intentional about achieving them or succeeding in general. Makes perfect sense to me. I’ll have to put Think and Grow Rich on my reading list.

  4. Well, we’ve definitely had setbacks throughout our journey. But we’ve had plenty of good luck too. I found a job I can actually do, allowing me to get off disability, and my boss continues to shock me with his generosity pay-wise. So that’s helped us cover unexpected expenses like the sudden need for a new car, buying a house a little early to keep my in-laws from going homeless, etc. Not to mention covering little things like Tim’s $26,000 oral surgery this year. (I plan on banking the hopefully sizable tax return next year!) So it’s been a mixed bag, but I’m stubborn about getting us on the road to good financial health, which should help.

  5. Thank you for sharing this book. I will look into it. I think desire and motivation play a huge part to any major change in your life and changing your finances would be included. The big goal I’m trying to achieve is to have my own company that helps people improve their financial situation. Still very new with this business but helping people has always been such a huge motivation to me and I know that there are so many people who can really make their lives more closely aligned to their true goals. Thank you for sharing this and being so inspiring.

  6. Knowing and understanding your desires will drive any action you do to reach that goal. Not identifying your goals and desires, will get you nowhere.

    Thanks for being a part of the blog tour and road trip.

  7. I love this post. If someone doesn’t have the desire to change their financial future they won’t. In my mind I always compare it to people with drug/alcohol addiction. It may sound extreme but really, if they aren’t ready to buckle down and make some changes then they probably won’t. It will be too hard for them until of course they hit rock bottom. You wish you could help more people realize that although you’ll have to make some sacrifices in the end you’ll be tons happier and leases stressed or worried about money.

  8. I read Think & Grow Rich back in 2010 when I was starting a business and looking back now, its amazing that I’ve accomplished some of the goals I set for myself back then! It really felt like an impossibly huge mountain to climb at the time. The Think & Grow Rich framework for working towards big goals really works, but the burning desire definitely has to be coupled with massive action.

    Its funny how the phrasing and word choice in the book constantly reminds you that it was written more than 3/4 of a century ago, yet it felt directly applicable to where I was in life and the economic climate at the time, like it could have been released that year.

    Interestingly, I think I’ve probably lost a bit of the burning desire lately and as a result I’m probably taking less action than I should. After re-reading your post, I think I’ll have to go back and re-read the book. Thanks for the reminder!

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