Tips to Start Your Online Business

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Tips to Start Your Online Business

This week is the two-year blogiversary for my blog, Financially Blonde, and I am so thankful that I took the leap and put myself into the online world because it has changed my life for the better in so many ways. I frequently encourage clients and friends who are thinking about taking on a side hustle or finding a new career to think about starting an online business. So in honor of my blogiversary and to inspire someone looking for a change, today I am talking to Emily Thompson, co-founder of the podcast Being Boss about tips and best practices for anyone who is thinking about an online career path.

What are we drinking?

Emily – Gin and Tonic

Shannon – Gin and Tonic

Podcast Notes

  • Emily discusses how she and her partner Kathleen came up with the idea of Being Boss and how they are helping creative entrepreneurs thrive in their online businesses
  • Emily started her her online career with an Etsy storefront, but has been working primarily on her web design and development business, Indie Shopography
  • Emily met Kathleen through blogging and Kathleen’s primary company is Braid Creative
  • Emily talks about why online businesses make sense
  • Emily’s mantra is “test and change” and she believes there is no better way than to test and change a new business than doing it online
  • Shannon asks Emily how people who are new to the online business space can break through the noise and be heard
  • Emily likes Facebook groups as a way to grow your business and get known as a subject matter expert
  • Shannon and Emily both talk about the importance of community and building a tribe to help grow your online business
  • Emily shares her thoughts on social media tools for growing your online business

Random Three Questions:

  1. Who is the best boss you’ve ever had?
  2. What is your favorite television show past or present?
  3. Are you an indoors personality or an outdoors personality?
Do you have any online businesses? What tips do you have for starting one?



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Shannon is a financial planner who left a “traditional” financial services firm to start her own company, The Financial Gym, because she felt traditional financial services firms did not have the tools or resources to help people in their 20s and 30s who are starting out and trying to build assets while also managing debt. She realized that the key to long-term personal financial success is a commitment to financial fitness and making smart financial choices. Through her blog, Financially Blonde, her book, Train Your Way To Financial Fitness, her podcast, Martinis and Your Money and The Financial Gym, Shannon is committed to making financial fitness fun, easy and accessible for everyone.


  1. Online business! I learned so much about it especially about why it makes sense and importance of community and building a tribe. Emily’s explanation on the use of social media tools is very helpful, which I am planning to focus on for my online business. Thanks Shannon!

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